Email 1: right away
Arrives within a minute of signing up. It delivers what the form promised, for example the discount code, and says in two sentences what your brand stands for.
Email 2: after one day
Shows the products new customers most often buy first. Bestsellers sell to strangers more easily than new arrivals.
Email 3: after three days
The story behind the brand or what customers say. This is where trust is built.
Email 4: after five to seven days
A reminder about the code if it hasn’t been used. Anyone who has bought in the meantime doesn’t get this email.
Three settings that are often missing
- Exit after purchase: whoever buys leaves the flow and moves into the post-purchase flow.
- Separate paths for customers and non-customers: someone who has already bought doesn’t need a welcome discount.
- Deliverability: SPF, DKIM and DMARC for your domain. Otherwise the best email lands in spam.
Don’t want to build the flow yourself? Szymon sets it up for you.