Work · Case study
Kjavik
Ads a month
- 7hooks for one adUp to seven openings per ad, so Meta can find the best one.
Case study
How it went.
Before
Elias edited every ad himself, on top of everything else a founder does. He wanted each one to be perfect, so it took time. Finished ideas sat in the pipeline instead of running. About two ads went out a month.
What we did
Elias had thought about hiring someone full time for editing. He brought us in instead. Since then we edit his video ads for Meta. Every ad gets several hooks. For some ads, Manu also stood in front of the camera as a UGC creator.
After
In strong months, up to 30 ads go out today. Elias no longer sits at the edit himself. When something comes in at short notice, it still gets done fast.
What changed
What changed for Kjavik.
Beyond the number, a lot changed for Elias himself.
“It was definitely quite a productivity boost.”
EliasFounder of KjavikEditing is off Elias’ desk
It used to cost him a lot of time. Today we take care of it, from the raw cut to the finished ad.
Barely any briefing
Elias doesn’t have to add to every ad that it needs fast cuts and sound effects. We bring that from experience.
Good looking and still fast
Kjavik is a brand close to fashion. The ads have to look good and still be cut fast enough that nobody swipes away. That mix is exactly what Elias was looking for.
Fast, even at short notice
Kjavik no longer has fixed shoot days. Work comes in irregularly and often at short notice. Then we get started right away.
No new hire
Instead of hiring someone, Elias has a team that simply delivers. He didn’t have to search for anyone or train anyone.
Versions
One ad, many versions.
Meta can only find the best version if there is a choice. That is why we cut every ad in several versions. Everything here comes from real Kjavik ads.
Up to seven hooks
The same content with different first seconds.
Long and short
A full version and a tight one for fast feeds.
With and without B-roll
Once just the speaker, once with cutaways.
Every shoe colour
The same ad in black, green and white.
A version for Switzerland
An adapted cut for customers in Switzerland.
With and without an AI voice
We cut both versions, one with an AI voice and one with a real voice.
Three more ads from our work together
Interview in the Dolomites
With custom motion graphics, like 26 bones and 33 joints
Realtalk
An ad we re-edited, 54 seconds
Reply to a comment
One of four hook versions, 69 seconds
“I don’t have to add to every ad that we need fast cuts and sound effects. You just know it’s in safe hands.”
EliasFounder of KjavikWho it’s for
Is this you?
- You sell your own product online and want to grow with paid ads.
- Your ad ideas are ready, but nobody gets round to editing them.
- You don’t have time to brief every ad in detail.
- Your ads should look good and still not get swiped away.