In short: For a first proper website, five pages are usually enough: home, services, about, contact and the legal pages. What matters is your own domain, a clear statement of what you do and for whom, a good mobile view and a Google Business Profile.
The five pages that are enough
- Home: what you do, for whom, and a button to get in touch.
- Services: each key service in a few sentences, ideally on its own page.
- About: who’s behind it, with a real photo.
- Contact: phone, email, a short form.
- Legal notice and privacy policy: required for business websites in Germany and much of the EU.
Your own domain and email
[email protected] comes across differently from a Gmail address. Domain and email are quick to set up and cheap.
Mobile first, then desktop
Most visitors come from a phone. Plan every page for the small screen first.
Getting found
A Google Business Profile, your town in the page title and one page per service. For a small business that usually brings more than any advertising.
What you can skip
A blog nobody maintains. A slider with five images nobody sees. Ten pages where three would do. Better a little that’s right than a lot that goes stale.
Frequently asked questions
Site builder or a professional website?
A site builder is enough to start if you have time for copy and images. A professional pays off when the site needs to bring inquiries and look good.
What goes into a legal notice?
In Germany: name, address, contact details and, depending on the legal form, registry details and VAT ID. The legal basis is section 5 of Germany’s Digitale-Dienste-Gesetz (DDG).
More about websites and landing pages