In short: A Google Business Profile is free and decides whether you show up in Google Maps and in the map on local searches. What matters: the right primary category, complete details, real photos, steady reviews and a link to the matching page on your website.
1. Create and verify
Sign in at google.com/business with your company account. Google verifies that you exist by video, postcard or phone call.
2. The primary category
It counts the most. Pick the most specific one that fits: “Physiotherapist”, not “Health”. Add more categories as extras.
3. No storefront
If you work at clients’ sites or remotely, you can hide your address and set a service area. The profile stays visible.
4. Real photos
Team, rooms, work. No stock photos. New photos every few weeks show Google the profile is looked after.
5. Reviews
Ask happy customers right after the job, with a short link. Reply to every review, including the bad ones, briefly and factually.
6. The link to your website
Link the page in your profile that matches the search. On the website, name, address and phone appear exactly as in the profile.
Frequently asked questions
Does a Google Business Profile cost anything?
No, it’s free. Paid ads in Google Maps are something else and run through Google Ads.
Can you offer discounts for reviews?
No. Google prohibits incentives for reviews. Asking is fine, rewarding isn’t.
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