In short: A good practice website shows booking, phone and opening hours right away on mobile, explains services in everyday language, introduces the team and has a careers page. Advertising claims have to stay within health advertising rules.
The first screen on mobile
Online booking, a tappable phone number, today’s opening hours. If people have to scroll past a welcome message first, they call someone else.
Services in patients’ words
One page per service, using the words patients search for: “back pain”, not just “manual therapy”. Add whether it’s covered by insurance and what to bring.
The team
Photos and names of the people who treat. Patients want to know who they’re seeing.
Job openings
Many practices search longer for staff than for patients. A dedicated careers page with real photos, working hours and a short form often brings more than any job ad.
What you can’t promise
Health advertising rules forbid, for example, promises of cures and misleading before-and-after comparisons. Write what you offer and how it works, not what it’s guaranteed to achieve.
Think accessible
Large text, strong contrast and details on access to the practice, like an elevator or parking. Many patients are older or not very mobile right now.
Frequently asked questions
Is an online booking system worth it?
Usually yes. It takes load off the phone, and many patients book in the evening when the practice is closed.
How do patients find a practice on Google?
Mostly through the Google Business Profile and service pages that mention the location. Reviews play a big role.
More about websites and landing pages