Shopify costs: what a store really costs each month.

01Shopify pricing 2026 in Switzerland and Germany

Plans

Basic, Grow, Advanced, Plus

Currency

Swiss francs and euros

As of

14 Nov 2026

On its pricing pages for Switzerland and Germany, Shopify offers four plans. Neither page shows a Starter plan [1][2].

All amounts are per month, and the monthly price drops when you pay yearly. Shopify Plus is quoted in euros even on the Swiss page. If you sign up for Plus on a 1 or 3 year term, you can only cancel once that term ends [1].

Besides the four plans, both pages show Agentic at CHF 0 or EUR 0 a month. It is meant for selling in AI channels. You only pay when you make a sale, with card fees from 2.95% plus CHF 0.30 or 1.9% plus EUR 0.25 [1][2].

The plans differ mainly in fees per payment, in the number of additional staff accounts (none on Basic, 5 on Grow, 15 on Advanced, unlimited on Plus) and in how far you can customise the checkout [1]. You can sell unlimited products on every plan [1].

02Trial, yearly billing and VAT

Trial

3 days free, then CHF 1 or EUR 1

Saving

Pay yearly

Tax

Fees exclude tax

You start with a free 3 day trial, no credit card needed. After that, most plans cost CHF 1 or EUR 1 a month for 3 months, then the regular monthly price applies [1][2]. If you change nothing after those three months, you pay the full plan price.

Paying yearly saves CHF 8 or EUR 8 a month on Basic, which is CHF 96 or EUR 96 a year. On Grow it is CHF 240 or EUR 216 a year, on Advanced CHF 1,080 or EUR 1,140 [1][2]. That pays off as soon as you know you are staying with Shopify.

The pricing pages do not say whether prices include VAT. Shopify’s terms of service state that all fees are exclusive of taxes. Where Shopify charges taxes, the rate depends on your billing address [3]. In Switzerland, the standard VAT rate has been 8.1% since 1 January 2024 [4]. How this works in your accounts is a question for your fiduciary or tax advisor.

03Shopify Payments: fees per payment

Applies to

Every payment in the store

Switzerland

from 2.3% + CHF 0.30

Germany

from 1.5% + EUR 0.25

With Shopify Payments you pay a percentage plus a fixed amount per card payment. The higher the plan, the lower the rate [1][2].

In Switzerland, TWINT is cheaper than cards: 1.75% plus CHF 0.30 on Basic, 1.35% plus CHF 0.30 on Plus [1]. Amex and cards from abroad cost more, on Basic 3.15% plus CHF 0.30 in Switzerland and 2.9% plus EUR 0.25 in Germany [1][2]. The Swiss page lists Klarna at 2.99% plus CHF 0.35 on Basic to Advanced [1].

Prices in other currencies and local payment methods are only available with Shopify Payments [1]. If you sell from Switzerland into the EU as well, plan for this early, more on that in our guide to a store in several languages and countries.

04Shopify fees with other payment providers

When

Without Shopify Payments

Amount

2% down to 0.2%

On top

The provider’s own fees

If you use an external payment provider instead of Shopify Payments, Shopify charges a transaction fee: 2% on Basic, 1% on Grow, 0.6% on Advanced and 0.2% on Plus [1][2]. The provider’s own fees come on top.

A worked example: a Swiss store on Basic makes CHF 10,000 a month in revenue through an external provider. Shopify charges 2% on that, so CHF 200 a month, on top of the plan and the provider’s fees. On Grow it would be CHF 100, on Advanced CHF 60.

There are good reasons for an external provider, such as a payment method Shopify Payments does not offer, or a country where Shopify Payments is not available [1]. In that case, count the extra fee honestly.

If you also sell on marketplaces, Shopify syncs 50 marketplace orders a month for free. Beyond that it costs 1%, up to USD 99 a month [1].

05Apps, theme, domain and in-store sales

Apps

Priced per app

Theme

Free or USD 100 to 500

Domain

Usually from USD 9 a year

Apps. Every app has its own price, some with a free tier. The review app Judge.me, for example, bills in US dollars, with recurring charges every 30 days [5]. Shopify’s own translation app, Translate & Adapt, is free [6]. App costs creep up easily, because each one looks cheap on its own.

Theme. The Theme Store has 24 free themes, paid ones cost between USD 100 and 500 [7].

Domain. According to Shopify, domains bought through Shopify usually start at USD 9 a year, more depending on the extension. They renew automatically every year by default, and the renewal price can differ from the purchase price [8]. You can keep a domain you already own and connect it [1].

In-store. In-person payments with a smartphone or card reader are included on every plan. For staff roles, in-store inventory and pickup you pay for POS Pro, CHF 69 in Switzerland or EUR 79 in Germany per month and location. Plus includes 20 locations [1][2].

06What a Shopify store costs per month: two worked examples

Assumption

Yearly billing, cards only

Excludes

Apps, theme, VAT

Purpose

Show the scale

Two examples with assumed revenue and Shopify’s list prices [1][2]:

If every customer in the Swiss example paid with TWINT instead of a card, the percentage fee would drop to CHF 87.50 and the total to CHF 123.50 [1]. In this example, the choice of payment methods affects costs more than the plan does.

What does Shopify cost per year? Over twelve months the two examples come to CHF 2,202 and EUR 5,592, still without apps, theme and taxes.

Run the numbers for your own store: revenue times the percentage, plus the number of payments times the fixed amount, plus the plan, plus apps. That is your monthly floor.

07Which plan fits which revenue

Basic

Starting out, one person

Grow

from about CHF 19,000 card revenue

Advanced

Larger teams, many countries

Looking only at card fees, a bigger plan pays off from a certain revenue upwards [1][2]:

• Basic to Grow, Switzerland: billed yearly, Grow costs CHF 38 more per month and saves 0.2 percentage points. That breaks even at about CHF 19,000 card revenue per month.
• Basic to Grow, Germany: EUR 37 more, but only 0.1 percentage points less. The threshold is about EUR 37,000 a month.
• Grow to Advanced, Switzerland: CHF 210 more for 0.2 percentage points, so from about CHF 105,000 a month.
• Grow to Advanced, Germany: EUR 233 more for 0.1 percentage points, so from about EUR 233,000 a month.

Often something else decides. You need Grow as soon as more than one person works in the store, because Basic includes no additional staff accounts. Advanced adds real-time third-party shipping rates and customisation by region. Plus pays off if you need a fully customisable checkout or unlimited B2B catalogs [1].

08Lowering Shopify costs, and where this calculation ends

Save

Pay yearly, Payments, few apps

One-off

No setup fee

Not included

Build, content, ads

• Pay yearly once you know you are staying.
• Use Shopify Payments so the transaction fee of up to 2% does not apply [1].
• Offer TWINT in Switzerland, it costs less than cards [1].
• Review your apps every quarter and cancel what you no longer need.
• Start with a free theme and only switch once you know what is missing.

Shopify charges no setup fees on any plan [1]. One-off costs still come up: for design, product copy and images, for a migration or for help with the build.

From our work. Szymon sets up payments, shipping and apps in Shopify stores. We do not publish flat prices for our own work: after a free 30 minute video call you get a fixed price. How we work on this is on our page about Shopify stores.

Honest limits. We calculate with list prices, without VAT, exchange rates or chargebacks. Only you know which payment methods your customers use. Tax questions belong with your fiduciary or tax advisor. How a store comes together as a whole is in our guide to building your own online store.

By comparison. WooCommerce costs nothing as software, but you pay for hosting and extensions separately [9]. Shopware’s Community Edition has no licence fee, and the Rise plan starts at EUR 600 a month plus VAT [10]. What that means for you is covered in our comparison with WooCommerce and our comparison with Shopware.