Guide author
Szymon Wolowicz
Email marketing, Shopify and automations
Makes sure customers buy a second time. Ran his own online store, then worked at ondevi, MAILODY and Retention Only, most recently leading projects. Works hands-on in his clients' Klaviyo accounts and writes his guides from that practice.
Background
- TodayAt nalu studios: email marketing, Shopify and automations
- December 2025 to July 2026Freelance consultant and account manager at Retention Only, leading projects and teams
- 2024 to 2025CRM specialist at ondevi GmbH and MAILODY GmbH, Klaviyo for D2C brands
- Since 2023Email and CRM marketing for ecommerce
- 2020 to 2022Own online store
Focus areas
- Email marketing with Klaviyo
- Shopify stores and migrations
- Stores in several languages
- Automations
- Tech and backend
- Numbers and analytics
Guides by Szymon
- Online storesWelcome email and welcome flow in Klaviyo: what belongs in it
- Online storesEmail marketing in Switzerland: how it works for online stores
- Legal and techCookie banner setup for Switzerland and Germany
- Online storesShopify costs: what a store really costs each month
- Online storesShopify vs Shopware: which platform fits your online store?
- Legal and techLegal notice in Switzerland and Germany: what a website legally needs
- Online storesEcommerce conversion rate optimization: why visitors don’t buy
- Online storesMailchimp alternatives for online stores: Klaviyo, Shopify and more
- Online storesShopify Markets: how to make your Shopify store multilingual
- Online storesSEO for online stores: how Google finds your Shopify store
- Brand and agencyAgency or freelancer: pros and cons, and the collective option
- Online storesShopify migration checklist: from Shopware or WooCommerce to Shopify
- Online storesShopify or WooCommerce: which platform is right for you?
- Online storesKlaviyo flows: which ones a store needs and in what order
- Legal and techEuropean Accessibility Act for online stores: EU rules and Switzerland
- Online storesAbandoned cart emails: timing, content and the law
- Legal and techGEO SEO: how to get found in ChatGPT and AI answers
- Online storesCreate an online store: step by step to a store that sells
- Websites and industriesGoogle Business Profile setup: create and verify it step by step