Ads and creatives
Meta ads for brands: how advertising on Facebook and Instagram works
Meta ads are paid ads on Facebook, Instagram, Messenger and Threads that you book in Meta Ads Manager. After reading this, you will know how a campaign is structured, how budget and learning phase fit together, how the Pixel and the Conversions API measure results and what Switzerland and Germany require for consent.
Manuel Schmidt16 June 2025 · 15 min read
