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Guides for UGC and social media.

What UGC is and what it does for brands, how to find and brief good creators, what a social media strategy looks like and how community work runs online and offline.

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UGC and social media

What is UGC? Meaning, examples and how brands use it

What is UGC, what do brands use it for and which rules apply in Switzerland and Germany? After this guide you know the formats, the evidence and the rules on rights, labelling and AI. And you know how to get started, as a brand or as a creator.

Lara19 January 2026 · 13 min read

All guides on UGC and social media

5 guides

UGC and social mediaWhat is UGC? Meaning, examples and how brands use itLara19 Jan 202613 min
UGC and social mediaSocial media strategy: how to build one step by step, with a templateLara30 Oct 202611 min
UGC and social mediaUGC brief: what goes in, with a template to copyLara8 May 202611 min
UGC and social mediaCommunity management: tasks, rules and events online and offlineLara11 Mar 202610 min
UGC and social mediaFinding UGC creators: how to vet, hire and when an agency fitsLara29 May 202510 min

What is UGC? Meaning, examples and how brands use it

All guides on UGC and social media

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