In short: A good website for tradespeople shows real projects with photos, names the service area, makes inquiries easy on mobile with photo upload and has a strong careers page. Add a well-kept Google Business Profile with reviews.
Real projects instead of stock photos
Bathroom before and after, the finished roof, the new kitchen. Real photos of your work convince more than any image from a stock library. One sentence per project is enough: what, where, how long.
Where you work
Name the towns and districts you cover. Someone searching “electrician” plus their town should find you.
Inquiries on mobile
A short form: what needs doing, where, by when, and a photo of the problem. That way you can judge before calling back whether the job fits.
The careers page
Apprentices and skilled workers search on their phones and compare. Show what a day with you looks like, which tools and vans you have, what the hours are. Apply in two minutes, no cover letter.
Reviews
After every job, ask for a Google review with a short link. For many customers it’s the main reason to call.
Frequently asked questions
Is a website worth it if we have enough jobs?
Yes, because of hiring. Applicants almost always look at the website before getting in touch.
How often does the website need updating?
New project photos every few months and current job openings are enough. That works without tech skills if the site is built for it.
More about websites and landing pages